The Marine Stewardship Council is an international non-profit organisation addressing the problem of unsustainable fishing, and safeguarding seafood supplies for the future. MSC uses its ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with partners to promote sustainable fishing and transform markets.

We’ve worked with the Marine Stewardship Council since 2015, developing the organisation’s science communications strategy, crafting immersive, human stories to increase the emotional power of their data and reimaging the flagship Global Impacts report.

In the last year, we’ve become increasingly involved MSC’s research, working alongside their communications and science and standards teams to deliver insight reports on seafood traceability, climate change and fisheries, nutrition and the carbon impacts of fishing vs other industries.